CATHERINE GUO
Catherine Guo
Personal RESUME
Catherine Guo
[+86 15018072743]
[Project Director of Design with all Category design experience of 8 years and half. I dedicate myself in Fashion design and technology, and would always seize chances to further my knowledge in the development of Fashion industry. I’m good at combining my garment technique with my design ideas to make most innovations workable and commercial. Knitwear is the one category which I got great confident in, including design, supply chain, yarn technology and knitting Technology.]
Skills
-
[Team Builder]
-
[Trend Forecasting]
-
[Familiar with Yarn Quality]
-
[Proficiency in knitwear Technique]
-
[Experienced in All Categories of Knitwear Design]
-
[Apex Simulation]
-
[Familiar with Adobe Illustrator]
-
[Familiar with Photoshop]
-
[Familiar with Adobe Premiere]
Experience
[22/06/2022] – [PRESENT]
[Founder] / [Triple Loop Company, Guangzhou, Guangdong, China]
Triple Loop Company aims to build up a platform that connect 3 parts of knitwear – Design, Technology, Supply Chain. We dedicate in improving knitwear industry by sharing advanced information and providing design and production service. Triple Loop Company, your best solution to knitwear.
-
Customize seasonal trend based on brands’ DNA.
-
Sourcing materials including yarn and accessory for customers.
-
Items designing and sample producing.
-
Fitting and trimming.
-
Costing control and pricing based on brands market positioning.
-
Bulk production and quality Control.
----------------------------------------------------------------------------------------------------------------------------------------------------------
[20/10/2022] – [31/03/2024]
[Project Director of Design] / [Yishion Group (ALPHA LINE), Dongguan, Guangdong, China]
For ALPHA Line Design (ALPHA is a new high-quality brand of Yishon Group founded in 2022. We focus on how to create garments which fit the basic wearing needs of our customer. We aim to trace back to why garment can be a the necessity of life.)
-
As one the Founder of ALPHA:
-
in charge of the direction of branding, merchandise planning, design, display, visual design, as well as promotion.
-
Capturing the latest trends, analyze and extract trendy elements, and transfer them to more suitable vibe and more commercial details.
-
Resourcing and developing fabric, yarn, accessory for collections.
-
Upgrading production, such as fitting, cutting, workmanship, details, as well as design value.
-
Analyzing orders and define weakness in the collection, and make instant solutions.
-
Arrange showroom display, photograph and video shooting, magazine editing, and guidance for shop display.
-
Present collections to customers.
-
As a Team Builder:
-
Built and manage a team of 20 including fashion designer, planning designer, visual designer and project manager.
-
Facilitate the management of the design team to ensure that they always researching and updating their ideas, knowledge and developments.
-
Act as a role model, train and give professional growth to teammates and improve their commercial mindset.
For knitwear Project (For improving quality and sales of knitwear in Yishion, we started a project to optimize every links, including dsign method, yarn supply chain, knitting manufacturing supply chain, test standard, etc…)
----------------------------------------------------------------------------------------------------------------------------------------------------------
[01/04/2021] – [15/10/2022]
[Chief Fashion Designer] / [Nameson Group, Huizhou, Guangdong, China]
-
Leading a R&D team of 19 to finish all design work in the field of Menswear, Womenswear, kids wear, Accessory and Shoes Design, and to deal with all requests from the customers.
-
In charge of design work and communication with Brands from Europe, USA, and also China, such as Hugo Boss, Ralph Laurent, Tommy Hilfiger, Marc O’Polo, COS, Calvin Klein, Under Amour, Lululemon, Theory, Girdear(CN Brand), Hush Puppies(CN Brand), ANTA(Knitting shoes uppers), Xtep(Knitting shoes uppers), etc.
-
Collecting runway information and analyse fashion trend of the big environment every season.
-
Create our own trend and design direction for Endless Technology Collection (which is all about some newest Technique in the knitwear industry) and General Collection (from which our customers can get inspirations), as well as Fly-knit shoes uppers.
-
Having yarn sourcing trip every season and develop new yarn qualities with yarn mills.
-
Control the designing direction of my own team, and help them to check sample orders.
-
Finish my own design for the season (Generally 20pcs for Men and Women, 2 for Knitting Shoes Uppers)
-
Communicating with sample room to perfect all workmanship and quality control.
-
Manage all collection and presentation, including editing videos and designing posters for better presenting.
-
Present samples to Design Director, CEO, and Customers.
-
Showroom Display Design.
[01/04/2019] – [01/04/2021]
[Senior Fashion Designer] / [Nameson Group, Huizhou, Guangdong, China]
-
Leading a team of 12 to deal with all requests from the customers of our charge.
-
In charge of design work and communication with Brands from Europe, USA, and also China, such as Hugo Boss, Kent & Curwen, Fred Perry, Marc O’Polo, COS, Calvin Klein, Calvin Klein Jeans, Girdear(CN Brand), HLA(CN Brand), etc.
-
Collecting runway information and analyze fashion trend of the big environment.
-
Create our own trend and design ideas for Endless Technology Collection (which is all about some newest Technique in the knitwear industry) and General Collection (from which our customers can get inspirations)
-
Having yarn sourcing trip every season and develop new yarn qualities with yarn mills.
-
Control the designing direction of my own team, and help them to check sample orders.
-
Finish my own design for the season (Generally 40pcs for Men and Women, 10 for Kids)
-
Communicating with sample room to perfect all workmanship and quality control.
-
Present samples to Chief Designer, CEO, and Customers.
[27/06/2018] – [15/04/2019]
[Fashion Designer] / [Nameson Group, Huizhou, Guangdong, China]
-
Leading a team of 3 to deal with all requests from the customers of our charge.
-
In charge of design work and communication with Brands from Europe, USA, and also China, such as Hugo Boss, Kent & Curwen, Fred Perry, Marc O’Polo, COS, Calvin Klein, Calvin Klein Jeans, etc.
-
Finishing design work according to the direction given by chief designer.
-
Checking out sample order for my assistants and help them with their design.
-
Communicating with sample room to control better workmanship and quality.
-
Presenting our new samples to customer and summarize feedbacks.
----------------------------------------------------------------------------------------------------------------------------------------------------------
[01/11/2017] – [21/06/2018]
[Fashion Designer] / [Lawsgroup, Shenzhen, Guangdong, China]
[Managing research & development of ZARA, Banana Republic, Old Navy, etc.
Including Yarn & Trend sourcing, Sample development, presentation and summarize customers’ feedback]
[01/03/2016] – [31/10/2017]
[Assistant Fashion Designer] / [Lawsgroup, Shenzhen, Guangdong, China]
[Developing samples and stitch for Banana Republic, Old Navy, Uniqlo, JCPenny, ZARA, etc.
Assisting chief designer to solve technical problems.]
Education
[2012/9-2016/6]
[BA (Hons) Knitwear Design & Technology] /
[Huizhou University, Huizhou, Guangdong, China]
[GPA: 3.6/4, Excellent Graduate in 2016, Major in Knitwear Technology include hand knitting, plat-knit machine & auto-knit machine, as well as Trend Forecasting, International Merchandising, Fashion Design, etc.]
[2012/9-2016/6]
[BA (Hons) English Language] /
[Huizhou University, Huizhou, Guangdong, China]
[GPA: 3.2/4,
Major in Practical English, as well as Advanced English, Writing, Appreciation of British and American
Literature, etc.]
Language
Mandarin as the first language
Good at English in speaking, reading and writing
Fluent in Cantonese
Interest
Reading
Exploring the Art and Culture in Renaissance
Swimming & Surfing
Playing Violin